Afrotraction Launches Unsigned Vocalist to Elevate Emerging Talent
Award-winning neo-soul and R&B artist Afrotraction has unveiled an inspiring new initiative titled Unsigned Vocalist, a campaign designed to identify, develop, and showcase gifted singers who have not yet secured recording deals. The project is driven by a desire to open doors for raw vocal talent while creating meaningful pathways into the professional music industry.
The campaign forms part of Afrotraction’s broader commitment to artist development through the Afrotraction Music Foundation, where creativity, mentorship, and collaboration sit at the heart of every project.
A Platform Built for Discovery
Unsigned Vocalist is not structured as a conventional talent competition. Instead, it operates as a creative platform where aspiring vocalists are invited to submit performance videos through Afrotraction’s social media channels. From these submissions, selected singers are given the opportunity to work directly with Afrotraction and his production team in a professional recording environment.
The goal is to provide more than just exposure. Participants gain hands-on experience in songwriting, studio recording, and vocal arrangement, while also learning about the realities of the music business. The campaign is designed to equip artists with the skills needed to sustain long-term careers rather than short-lived moments of attention.
First Releases and Regional Reach
One of the early successes of the project was the release of Angkhoni, featuring an emerging vocalist from Springs, Gauteng. The track marked the first official output from the Unsigned Vocalist platform and demonstrated the calibre of talent the initiative aims to nurture.
Importantly, the campaign is not limited to South Africa. Afrotraction has opened participation to vocalists from neighbouring countries, extending the opportunity to artists across southern Africa. This regional approach reflects the project’s broader vision of building a connected creative community beyond borders.
More Than a Campaign
Afrotraction has consistently emphasised that Unsigned Vocalist is not a once-off project. It is a growing platform that will continue to introduce new voices through future collaborations and music releases. Each featured artist becomes part of a collective narrative focused on growth, professionalism, and artistic excellence.
Through this initiative, Afrotraction is redefining what artist development can look like in the modern music landscape — combining mentorship, production, and opportunity into a sustainable model for emerging talent.
Unsigned Vocalist stands as a testament to the power of community-driven creativity, proving that when experience meets fresh talent, meaningful careers can begin.
